Zondervan needed to get its product in front of the right people with the right message.
Here’s how we delivered.
Zondervan Publishing Project
Zondervan is a world leading Bible publisher and provider of Christian communications with well known products.
With over 300 new, original books and Bibles published annually, Zondervan has been delivering transformational Christian experiences through its bestselling Bibles, books, curriculum, academic resources and digital products including the Zondervan NIV Study Bible, the Zondervan Study Bible, and the Zondervan Bible Dictionary for more than 80 years.
Zondervan Marketing Campaign
Like all marketing campaigns, Zondervan needed visually stunning and aesthetically consistent content that could be released to the right people to market effectively.
For this project, Frontier Creative effectively designed content that told a story to market the book release of "Only One Life."
Why it Worked
The best marketing works because we connect the right product or service with the right people. However, the content of the campaign push is critical to connecting with the right people because it communicates the benefits of the service or product.
The content of the campaign push is critical to connecting with the right people because it communicates the benefits of the service or product.
This campaign was effective by creating quality and quantity content from the book highlighting the benefits of the lifestyle insight in its contents.
This created massive exposure for Zondervan that increased sales.
How We Can Help You
Here’s the reality: a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. This means you need quantity and strategic quality content to convert.
Specifically, if you need to market a new book or project, you need stunning content quality in large enough quantity to connect the benefits of the product with the right people.
We have helped clients like Zondervan get effective exposure for their products and services that have increased their sales.
Like what you see?
Get in touch with us to get started on a personalized branding concept to help move your business forward to connect with your people digitally.
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Like what you see with this Zondervan Publishing Campaign? Get in touch with us to get started on a personalized branding concept to help move your business forward.